Anna Hecker, Creative Director

Strategy-driven creative direction with deep roots in copywriting, branding, and UX. Bring me your thorniest marketing problems and I'll partner with you to deliver elegant and data-informed solutions.

Anna Hecker, Creative Director

Voice and Tone

I led a creative team in developing a brand-new voice, tone, and MVP homepage for Lumen, a networking and cloud solutions provider for midsized-to-large businesses.

In just six weeks I hired and onboarded a small freelance team, oversaw the development of a voice-and-tone workshop for client stakeholders, and supervised the creation of net-new copy for an MVP homepage.

  • Role Creative Director

  • For Lumen

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