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I worked with Cloudforce, a boutique technology company specializing in B2B cloud computing services, to create a unique voice and tone for their brand.

With a fully on-shore staff of affable, senior-level technologists who double as account managers, Cloudforce has customer service at the core of their brand DNA. Inspired by the “friendly tech guy” archetype, I developed a voice that combines superior tech knowledge with a friendly, off-the-cuff style.

The visual design complements this with animated pixels combined with organic movement and human shapes—automation and humanity in perfect sync.