Resumé - Anna Hecker, Creative Director

Anna Hecker

Creative Director, New York/Vermont/Remote

I string words together like nobody’s business—and that’s just the beginning. I’m also part strategist, part UX designer, and part cat-wrangler, known for guiding teams through complex projects with humor and grace. I put business objectives first, consistently creating work that delights clients, wins awards, and generates results.

Experience

Creative Director, Copy at Dentsu Creative (formerly mcgarrybowen): 7/2021 – Present New York/Remote
• Lead a 10-person team focused on brand positioning and digital innovation for American Express B2B products and services.
• Shape creative strategy and future vision for Amex B2B web properties, including acquisition pages and content hubs.
• Manage messaging and claims projects across Amex B2B, B2C, and Travel/Lifestyle.
• Consult on naming, positioning, product innovation, and UX writing for Amex and others.
Associate Creative Director, Copy at mcgarrybowen: 7/2019 – 7/2021 New York, NY/Remote
• Led creative on Amex B2B site projects.
• Consulted on naming, positioning, and verbal identity.
• Managed claims process from briefing through legal review.
Founder/Chief Word Nerd at Content Under Pressure: 10/2014 – 7/2019 New York/Remote
Select Clients:
BET, BYND Agency, Cosmopolitan, The Daily Beast, The Environmental Defense Fund, Gawker/Gizmodo, Johannes Leonardo, Laird + Partners, MARS, noformat, Omnicom Media Group, Orbtec, Patch.com, PopSugar, Refinery29, Scary Mommy, Slate Media Group, VICE Media

Select Accounts:
American Red Cross, DoubleClick, FitBit, Four Seasons Resorts, Google, HomeAdvisor, Hoover, HUE, Jameson, Jimmy Choo, Kjaer Weiss, Mastercard, Michaels, M&M’S, PHD Media, Rimmel, Scion, Swarovski, THINK Global School, YouTube

Highlights:
• Rebranded THINK Global School, resulting in a 500% increase in enrollments.
• Wrote sponsored stories for Gawker Media that smashed records for views.
• Oversaw all copy needs for MyM&M’S and M&M’S World site mergers, creating fresh SEO content for over 300 unique product pages of 300+ words each.
Associate Copy Director at Hearst Magazines: 1/2013 – 10/2014 New York, NY
• Created custom advertiser content for 18 websites including Cosmopolitan, Seventeen, MarieClaire, Esquire, Good Housekeeping, and House Beautiful.
• Developed content strategy and defined native advertising best practices for a $35M sales team.
• Ideated and wrote sales materials including capabilities decks, one-sheets, and General Sales Presentation.
Senior Promotions Editor at DailyCandy: 4/2012 – 1/2014 New York, NY
• Developed concepts and wrote copy for cross-platform marketing initiatives with Starbucks, Dove, Nike, Fekkai, Under Armour, Levi’s, Chase, NBC Universal, and more.
• Edited DailyCandy Dedicated and Deals content for 11 local and 2 national markets.
• Wrote and edited up to 30 pieces of content a day, with an average 1-day turnaround.
Freelance Copywriter at Various: 7/2010 – 4/2012 New York, NY
Clients: American Express, BBC America, CBS, Comedy Central, MTV, The Freedom Box Foundation, The New York Times, ThinkItFirst, TruTV.
Senior Copywriter/Creative Strategist at Night Agency: 6/2009 – 7/2010 New York, NY
• Concepted and executed digital campaigns for Dial, Hanes, Keds, mark, Cinemax, Purex, Playtex, Champion, SoftScrub, Göt2B, and Happy Baby.
• Pitched and won Shiseido, SoftScrub, Michael Collins, Kaspersky, and Göt2B.
Senior Copywriter at G2: 2/2008 – 6/2009 New York, NY
• Created interactive campaigns for M&M’S, CoverGirl, Campbell’s Soup Company, Pepperidge Farm, and Mars Direct.
• Pitched and won MyM&M’S.
Copywriter at Organic: 2/2006 – 2/2008 New York, NY
• Created interactive campaigns for Bank of America.
• Participated in new business pitches.

Education

B.A., Individualized Major at New York University: 1999 – 2002 New York, NY
MFA, Fiction Writing at New School University: 2002 – 2005 New York, NY

Elsewhere

LinkedIn