Anna Hecker, Creative Director

Strategy-driven creative direction with deep roots in copywriting, branding, and UX. Bring me your thorniest marketing problems and I'll partner with you to deliver elegant and data-informed solutions.

Anna Hecker, Creative Director

AI

To help position TÖST as a premium non-alcoholic party beverage, I came up with the concept of an AI-powered toast generator to help users find the perfect words for any celebratory occasion.

Since going live, the Töst Maker has received press from CAMPAIGN and Consumer Goods Technology, which used it as the lead example in an article about beverage brands innovating with AI.


  • Role Creative Director

  • For TÖST Beverages

  • Type AI, innovation

  • URL tostthemoment.com

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Product Launch