Anna Hecker, Creative Director

American Express launched its new Business Checking Account based on research that showed:

1. Small business owners feel like their banks don’t care about them.

2. They’re not motivated to do anything about it.

We introduced the American Express Business Checking Account with clean visuals and down-to-earth messaging that clearly communicated the benefits of switching. Because we know small business owners value transparency, we fought for clear fee disclosures right on the landing page and simple, interactive visuals that demonstrated how much business owners could earn with 35x the industry-standard APY.