Anna Hecker, Creative Director

Strategy-driven creative direction with deep roots in copywriting, branding, and UX. Bring me your thorniest marketing problems and I'll partner with you to deliver elegant and data-informed solutions.

Anna Hecker, Creative Director

Digital Product

Keds needed a website that could combine their Keds, PRO-Keds, Collective and special collections offerings, as well as relaunch their Design Your Own Keds initiative. My team designed and developed the site, helping to shape the brand’s online presence as crisp, irreverent and inherently American.

Keds.com went on to win an OMMA award for Best Fashion Website.

Homepage tout & banner

Design Your Own Keds Intro Page

Tutorials

Tutorial

Tutorial

Tutorial

Tutorial

Tutorial

Tutorial

Tutorial

Tutorial

Tutorial

Tutorial

Tutorial

Experience exit confirmation pop-up

Keds Collective landing page

Keds Collective landing page w/program description accordion pop-out

Keds Collective landing page scrolled down

Keds History

Keds History

Keds History

Keds History

Keds History

Keds History

Keds History

Keds History

Keds History

Robust footer


  • For Keds

  • Type interactive, website, award winner

  • URL keds.com/

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