Voice & Tone

Area15 is what happens when a crew of well-funded Burning Man types get carte blanche to open a hybrid shopping/dining/events space in Las Vegas.

To introduce Area15 to the public, they needed a digital destination as enticing, immersive, and off-beat as the location itself. As copy lead on the project I developed a provocative voice centered on describing the indescribable and inviting the average Vegas visitor to get comfortable stepping outside their comfort zone.

Despite opening its doors right before the Covid pandemic, Area15 has thrived—and set a high bar for immersive entertainment in Las Vegas and beyond.