Anna Hecker, Creative Director

There are 7 Delta SkyMiles American Express Cards, with up to 30 benefits each.

So how do you fit all that onto an iPhone screen?

I led a small but nimble team of UX designers, visual designers, and copywriters in an iterative design/test/learn process to continually improve performance of the Amex SkyMiles Cards acquisition experience for Delta customers. The post-launch results were impressive:

• New account acquisitions increased by 2X after the new design launched.
• Bounce rate decreased by 20%.
• New Card Compare and Quiz modules saw the most interaction on the page.

And in the years following the launch, Delta has repurposed our needs-based, scannable UX and content across multiple formats, including use in their mobile app.